**Google News Initiative helps local news publishers build sustainable businesses**.
The Google News Initiative (GNI) is a global program that helps publishers around the world build sustainable businesses. In 2021, GNI provided training, tools, and funding to over 7,000 local news organizations in more than 120 countries..
One of the key ways that GNI helps local news publishers is by providing them with training and support on how to build sustainable business models. This includes training on how to increase revenue through advertising, subscriptions, and events, as well as how to reduce costs and improve efficiency..
GNI also provides local news publishers with access to tools and resources that can help them build their businesses. These tools include the Google News Publisher Center, which provides publishers with data and insights on how their content is performing, as well as the Google News Showcase, which allows publishers to showcase their content in a premium format on Google News..
In addition to training and tools, GNI also provides funding to local news publishers. In 2021, GNI provided over $300 million in funding to local news organizations around the world. This funding is used to support a variety of initiatives, including hiring new journalists, developing new products and services, and expanding into new markets..
The Google News Initiative is a valuable resource for local news publishers around the world. GNI provides publishers with the training, tools, and funding they need to build sustainable businesses and continue to serve their communities..
Here are some specific examples of how GNI has helped local news publishers:.
* In the United States, GNI provided training and support to the Texas Tribune, a nonprofit news organization that covers state politics and policy. The Texas Tribune used this training to develop a new membership program that has helped to increase its revenue and sustain its operations..
* In Brazil, GNI provided funding to Agência Pública, a nonprofit news organization that investigates corruption and human rights abuses. Agência Pública used this funding to hire new journalists and expand its coverage of important issues..
* In India, GNI provided training and support to The Wire, an independent news website that covers politics, economics, and culture. The Wire used this training to develop a new subscription model that has helped to increase its revenue and sustain its operations..
These are just a few examples of how GNI is helping local news publishers around the world. GNI is a valuable resource for local news publishers, and it is playing an important role in ensuring that local news continues to thrive in the digital age..
