**Selfridges Unveils Yellow Pages Zine as Versace Enters Corner Shop Concept**.
London-based luxury department store Selfridges has launched a new zine titled ‘Yellow Pages’ as part of its latest initiative, the Corner Shop concept. The inaugural issue features a collaboration with Italian fashion house Versace..
**Yellow Pages Zine: A Celebration of Subcultures**.
The ‘Yellow Pages’ zine is a celebration of subcultures, youth culture, and the diverse communities that make up London. The publication features contributions from a range of creatives, including photographers, stylists, and writers, who explore the city’s vibrant cultural landscape..
The zine’s name is a nod to the iconic Yellow Pages telephone directory, which was once a staple in every home and business. By adopting this name, Selfridges aims to create a contemporary version of the directory that reflects the ever-evolving nature of London’s subcultures..
**Versace Enters the Corner Shop**.
As part of its Corner Shop concept, Selfridges has partnered with Versace to create a dedicated space within the department store. The Corner Shop offers an immersive brand experience that showcases Versace’s latest collections, as well as exclusive collaborations and limited-edition pieces..
The Versace Corner Shop features a vibrant interior designed by the fashion house’s creative director, Donatella Versace. The space is adorned with bold colors, geometric patterns, and opulent materials that reflect the brand’s signature aesthetic..
**A Creative Hub for Fashion and Culture**.
The Yellow Pages zine and the Versace Corner Shop are both part of Selfridges’ ongoing commitment to supporting creativity and fostering a dialogue between fashion and culture. The department store aims to create a space where customers can not only shop for luxury goods but also engage with the latest cultural trends and ideas..
**Quotes from Key Figures**.
