Luxury fashion e-tailer Farfetch has partnered with 12on12, a leading global creative agency specializing in hip-hop culture, to celebrate the 50th anniversary of the genre. The collaboration, titled ’50 Years of Hip-Hop,’ will feature a series of initiatives aimed at honoring the impact and evolution of hip-hop on fashion, music, and popular culture..
At the core of the partnership is a capsule collection of exclusive merchandise designed by 12on12 and available exclusively on Farfetch. The collection draws inspiration from the rich history and iconic visuals of hip-hop, featuring bold graphics and streetwear staples reinterpreted with a high-fashion edge. From hoodies and T-shirts to accessories and footwear, each piece serves as a wearable homage to the genre’s transformative influence..
Beyond the capsule collection, Farfetch and 12on12 will collaborate on a series of content and activations that celebrate the diversity and global reach of hip-hop. This includes exclusive interviews with legendary hip-hop artists, behind-the-scenes glimpses into the making of the capsule collection, and interactive experiences that bring the vibrant energy of hip-hop to life for Farfetch customers..
Throughout the partnership, Farfetch and 12on12 will highlight the contributions of hip-hop to the fashion industry, showcasing how the genre has shaped trends and inspired countless designers and brands. From the oversized silhouettes and streetwear aesthetic of the early days to the luxury collaborations and high-fashion adaptations of today, the capsule collection and accompanying content will explore the multifaceted relationship between hip-hop and fashion..
The collaboration between Farfetch and 12on12 is a testament to the enduring power and cultural significance of hip-hop. As the genre marks its 50th anniversary, Farfetch and 12on12 aim to celebrate its past, present, and future impact on fashion and popular culture, while also introducing the genre’s vibrant spirit to a new generation of consumers..
For more information on the ’50 Years of Hip-Hop’ collaboration, visit Farfetch.com..
