**Rimowa’s Emelie de Vitis on the ‘Seit 1898’ Exhibition and Never Still Campaign**
In a candid conversation, FashionNetwork.com spoke with Emelie de Vitis, Chief Marketing Officer of Rimowa, about the luxury luggage brand’s latest initiatives, including the ‘Seit 1898’ exhibition and the ‘Never Still’ campaign.
**The ‘Seit 1898’ Exhibition**
The ‘Seit 1898’ exhibition, which translates to ‘Since 1898,’ commemorates Rimowa’s rich 125-year history. The immersive exhibition takes visitors on a journey through the brand’s heritage, showcasing iconic designs, rare artifacts, and personal stories that have shaped Rimowa’s legacy.
De Vitis shared her vision for the exhibition, stating, ‘We wanted to create an experience that would allow our guests to truly understand the essence of Rimowa. By showcasing our history and craftsmanship, we aim to inspire a deeper appreciation for our brand.’
The exhibition features a diverse collection of Rimowa suitcases, from early wooden trunks to contemporary aluminum designs. Visitors can trace the evolution of Rimowa’s iconic grooved shell, a design element that has become synonymous with the brand.
**The ‘Never Still’ Campaign**
Coinciding with the ‘Seit 1898’ exhibition, Rimowa launched its ‘Never Still’ campaign, which celebrates the spirit of exploration and the transformative power of travel.
The campaign features a series of thought-provoking images and videos that capture the essence of the Rimowa traveler. De Vitis explained, ‘We wanted to portray the idea that Rimowa is more than just luggage; it’s a companion for those who are always on the move, pushing boundaries and embracing new experiences.’
The ‘Never Still’ campaign showcases individuals who embody the brand’s values, including artists, entrepreneurs, and adventurers. Through their stories, Rimowa aims to inspire its audience to embrace their own journeys and to never stop exploring.
**A Commitment to Sustainability**
Sustainability is a core pillar of Rimowa’s brand ethos. De Vitis emphasized this commitment, stating, ‘We believe that luxury and sustainability should go hand in hand.’
The brand has implemented various initiatives to reduce its environmental impact, including using recycled materials, optimizing packaging, and partnering with organizations that support sustainability.
**Conclusion**
Rimowa’s ‘Seit 1898’ exhibition and ‘Never Still’ campaign are powerful testaments to the brand’s rich heritage and its unwavering commitment to innovation and sustainability. Under the leadership of Emelie de Vitis, Rimowa continues to inspire travelers around the world to embrace their journeys and to never stop exploring..
